Happy kids, stronger brands

We’re kid-experts helping brands understand kids and promote social and emotional skills in their products, content, and communications.
Get in touch
How can we use fun content to change kids’ lives?
How can digital content turn kids into lifelong sports fans?
Can we nurture a healthy community with AI moderation?
How can we talk to parents about emotional intelligence?
How can we make toxic masculinity less toxic?
Can we appeal to girls while staying true to our brand?
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When creating with social and emotional learning in mind, we reach kids far beyond their screens

Let’s work together!

WHY

As technologies like AI become part of kids’ lives, they need support learning human skills like empathy, resilience, and connection. Brands can help.

Our approach
HOW

We truly get kids. It starts with putting their joy and well-being first. And letting their voices guide us in finding fun ways to help them thrive socially and emotionally.

About us
WHAT

We offer research and insights on kids, brand and product strategy, creative development and production, and kids-first audits and guidelines.

Our services

Our clients

We work with companies and organizations that want kids to have fun while feeling seen, connected, and confident.
Get in touch
Game Studios
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Design healthy games
Build lasting fandom
Reduce toxicity
Media & Publishing
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Scale the smart way
Think like a kid
Optimize content
Toy Makers
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Future-proof your brand
Navigate the digital space
Stand out on the shelf
Sports & Non-profits
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Connect with new generations of kids
Grow your community
Promote kids’ well-being

Take a look at some of our work

LEGO® Sustainability
Content creation
Creative concepting
Video and audio production
LEGO® digital influencers
Shaping NPCs as digital influencers that speak directly with kids
Audience insights and research
Guidelines
LEGO® fandom strategy
A fresh perspective on what fandom means to kids today
Audience insights and research
Brand strategy
The Child Diabetes Foundation
Story-led, playful tools to help families navigate type 1 diabetes
Content creation
Art direction
Audience insights and research
Major League Baseball
Helping a global sports brand connect with a new generation of fans
Audience insights and research
Content strategy
BRIO Flora
Helping a toy brand grow beyond its traditional audience
Communication strategy
Employee training
Brand and product audit

Curious about working together?

Say hi!