Here’s how we can help

Design healthy games

A woman sitting on top of a nintendo wii game console.

Boost player retention and wellbeing by making safe and healthy games.

  • Equip teams with healthy design principles
  • Check alpha and betas for best practices
  • Create characters that resonate with kids
  • Identify potentially harmful game mechanics
  • Train suppliers so they support your goals
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Build lasting fandom

A group of people standing next to each other.

Create a community for lasting success by building fandom the healthy way.

  • Messaging that encourages healthy competition
  • Copy that makes kids feel seen and heard
  • Design solutions to reinforce community rules
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Reduce toxicity

A drawing of a person holding a cell phone.

Earn the trust of kids and grownups by fostering toxic-free experiences.

  • Tactics to reduce disruptive behaviors
  • Nudges to promote friendly behaviors 
  • Audits to find the source of toxicity 
  • Review current moderation methods
  • Updated moderation methods and team training
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Take a look at some of our work

Locker Room Talk
Curriculum development for sport coaches to deal with toxic masculinity
Course curriculum
Instructional videos
Content creation
LEGO Ninjago
Creative work for the new season of LEGO Ninjago
Brand strategy
Content creation
BRIO Flora
Helping a toy brand grow beyond its traditional audience
Communication strategy
Employee training
Brand and product audit