LEGO Friends Play Unstoppable
LEGO Friends
How can we use fun content to change kids’ lives?
LEGO Friends had planned engaging content for a major campaign. And while it was sure to be fun, they weren't sure how to create social and emotional learning opportunities. They invited us to collaborate, ensuring that their fantastic assets made a lasting impact.
Our contribution helped support the key brand campaign ”Play Unstoppable ”. Our partnership was mentioned in a company press release to help elevate content quality.
We gave pre-production content new purpose
The LEGO Friends IP played a big role in a global campaign championing girls’ creativity. They planned fantastic assets to support the campaign. But they felt something was missing.
They invited us to add a Social and Emotional Learning layer to make their contribution to the campaign more impactful.
We suggested changes to their overarching content strategy, contributed to third-party supplier briefs, and created guidelines for content creators. We also reviewed video scripts, animations, copy, and imagery.
Informed by the latest in child psychology and SEL best practices, our contribution helped ensure campaign content was age-appropriate for the tween audience. It also steered the team away from content that might ring false. Like most kids, tweens switch off if they feel they’re being lectured (especially on sensitive topics).
